Unsorted.

BRAND IDENTITY
PRINT DESIGN
SOCIAL MEDIA MARKETING
COLLATERAL

PHOTOGRAPHY BY GRACIE ALLAN

VIDEOGRAPHY BY JOÃO DA COSTA

STRATEGY

Unsorted Studios needed a brand evolution—one that preserved its raw creative spirit while positioning it within the world of high fashion. The challenge was twofold: refine the identity to reflect the precision and artistry of Hunter Hardee’s menswear designs while maintaining the brand’s independent, unconventional edge. The solution had to be expansive, encompassing a new visual language that could live seamlessly across digital, print, and physical applications—from lookbooks and social media to garment tags and in-store branding. Drawing inspiration from the minimalist yet conceptual aesthetics of Comme des Garçons and Helmut Lang, we built a system that balanced restraint with boldness. Clean, deliberate typography, a monochromatic palette, and refined graphic elements became the foundation, elevating Unsorted Studios from its grungy, DIY roots into a brand that exudes confidence, craftsmanship, and quiet luxury.

RESULTS

The end result was a timeless, scalable identity that seamlessly adapts across every facet of Unsorted Studios. Built for longevity, the brand system provides Hunter with the flexibility to evolve while maintaining a distinct, high-fashion aesthetic. Whether applied to packaging, digital touchpoints, or garment detailing, the refined visual language ensures a cohesive and elevated presence—one that stands the test of time.

Man holding black fabric bag with Unsorted monogram logo sewn on the front
Interior fabric tag in a black coat, with Unsorted Studios branding, by Studio Margo Garrigues
White business card for Unsorted studios on a pair of blue denim jeans
Man sitting on chair in grass wearing a pair of dark wash denim
Flyer promoting Unsorted's new collection on a car windshield
Flyer for Unsorted Studios promoting new denim, held by a woman in a trench coat
Two black envelopes for Unsorted Studios
Stack of white business cards for Unsorted Studios
Phone in green nylon bag with Unsorted Studios homepage on the screen.
White Unsorted logo on image of man in dark wash denim
Profile image of Hunter Hardee, Lead designer at Unsorted studios, sitting under a tree in dark wash denim
Man with green quilted jacket pulling iphone out of his pocket with Unsorted Studios mobile website on the screen
Unsorted Studios Homepage full image, featuring denim, shop section, and an about section

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