Roseline

BRAND IDENTITY
SIGNAGE
PRINT DESIGN
SOCIAL MEDIA MARKETING
COLATERAL

PHOTOGRAPHY BY LIZZY ROLLINS
AND BLAKE SHORTER

INTERIOR BY PUBLIC REGARD

STRATEGY

Roseline’s identity needed to stand out in Charleston’s competitive food scene while feeling effortlessly inviting. The challenge: create a brand that reflected warmth, inclusivity, and authenticity while establishing a lasting presence. With a historic home under renovation, the design had to feel both timeless and fresh. The solution was a cohesive system—custom logos, a refined color palette, and balanced typography—extended across stationery, a website, social templates, and merch. More than just aesthetics, Roseline’s brand was built to foster connection and keep guests coming back again and again.

RESULTS

The final identity package provided in-depth guidelines and assets for seamless implementation. Owners successfully extended the brand across signage, business materials, and customer touchpoints, maintaining its integrity. The impact was immediate—Roseline quickly built a loyal community and gained 7,000+ Instagram followers within months. Now, it stands as a beloved fixture in Charleston’s dining scene.

Blurb about Roseline wine bar on top of imgae of woman holding wine glass
Interior shot of bar at Roseline, featuring wine glasses, taps, and small lamps
Illustration of four wine glasses that are also flowers for Roseline Wine Bar
Woman holding cream menu with red text, a menu for Roseline Wine Bar, designed by Studio Margo Garrigues
iPhone on white, wine-stained table cloth with Roseline wine bar Instagram story on screen promoting new bottles at the bar
Room featuring floral wallpaper and vibrant couches in the lounge area of Roseline Wine Bar
Roseline monogram and address laid out in an aesthetically pleasing manner
man pouring a glass of red wine with the Roseline pattern on top
Green tote bag with Roseline logo on it hung in front of a shelf of wine bottles
Red sign with a cursive R on it, in front of a white wooden house in Charleston, SC
White box on red background, with the words Roseline over and over like a pattern
Back of man at wine shop with green tshirt with Roseline branding on it
White Roseline business card on clear plate on table
Vibrant interior of Roseline wine bar

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