Curated By Caroline
BRAND IDENTITY
PRINT DESIGN
SOCIAL MEDIA MARKETING
COLLATERAL
PHOTOGRAPHY BY MEREDITH WIKSELL
STRATEGY
Curated By Caroline needed a brand that embodied both luxury and approachability—one that reflected her talent for sourcing high-end fashion while feeling personal and inviting. The challenge was to craft an identity that positioned her as a premier stylist while allowing room for growth. The solution was a refined yet dynamic brand system, balancing sophistication with Caroline’s distinct personality. From logos to color palettes and typography, every element was designed to exude modern elegance and seamlessly translate across digital, print, and client-facing touchpoints.
RESULTS
The final brand identity and custom website gave Caroline a scalable foundation to grow her business with confidence. With a cohesive system in place—from print collateral to social media—her brand remains polished and compelling. Since launching, she has built a thriving Instagram and TikTok presence, quickly becoming a recognized force in Charleston’s fashion scene.
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