BRAND IDENTITY SERVICES

TIMELESS BRANDING FOR VISIONARY BUSINESSES

Your brand deserves more than a logo—it needs a cohesive identity that speaks to your audience.

Poster for Unsorted Studios on a car windshield, a brand by Studio Margo Garrigues

PROCESS

Our process is collaborative, transparent, and completely tailored to your unique needs. We believe in building true partnerships, not just completing transactions. That means working closely with you every step of the way to ensure clarity, smooth execution, and results that go beyond what you imagined.

The STUDIO ANDOR approach is all about flexibility and scalability. We want your project to meet your current needs while staying adaptable as your business grows. Whether it’s addressing challenges or creating a solution designed to last, every decision is made with your goals in mind. Our priority is to equip you with the tools and confidence to thrive long after the project wraps up.

  • We’ll start by discussing your business goals and project timeline. After our conversation, I’ll provide a custom project proposal outlining itemized deliverables, total investment costs, and a clear service agreement.

  • We’ll schedule an online strategy consultation to align with your core business values and map out a tailored online strategy. Together, we’ll identify your ideal client and make strategic decisions to attract them and build their long-term loyalty.

  • I will present one or two unique concepts tailored to everything discussed in the Strategy call. These custom directions will be a starting point for our discussion, allowing us to refine what you love and adjust anything as needed.

  • Once we go through revisions, the finalized pieces of your logo will be exported for you and your team to use.

    Additionally, I will create a Brand Guidelines book that outlines how to use your new brand consistently and effectively.

  • Once your brand is finalized, I offer additional services such as print design, packaging design, and social media design. These are available as à la carte options or monthly retainers, ensuring your brand is consistently applied while you focus on other aspects of your business.


SERVICES

Branding for Curated by Caroline, designed by Studio Margo Garrigues on top of an image of Caroline in a denim outfit leaning in a doorway

IDENTITY SPRINT

You need a strong brand identity, but you're working on a deadline or prefer a streamlined approach. The Identity Sprint will be perfect for those high-priority launches.

FOCUS

Foundational brand elements and visual consistency with a quick turnaround, so your business can continue its momentum.

DELIVERABLES

  • Custom Logo Design: A unique, professionally designed logo tailored to your brand's identity.

  • 2 Supplemental Marks: Alternate logo variations for flexibility across different platforms and materials.

  • Curated Color Palette: A thoughtfully selected color scheme to enhance brand recognition and consistency.

  • Typography Selection & Hierarchy: A carefully chosen typeface system with a defined hierarchy for a polished and cohesive look.

  • Brand Guide Sheet: A simplified guide outlining your logo, colors, and typography to maintain consistency in your branding.

Orange book titled 'Curated by Caroline' on marble floor near lamp base and sofa leg.

STRATEGIC BRAND ELEVATION

This is for established businesses and serious entrepreneurs ready to invest in a deeply strategic, fully developed brand system that scales over time. It provides a comprehensive brand identity with a robust strategic foundation.

FOCUS

In-depth strategy, versatile visual system, and long-term brand longevity. This package ensures a refined, scalable, and future-proof solution.

DELIVERABLES

  • Everything in Identity Sprint, plus:

  • Additional Supplemental Mark(s): Bringing your total to 3-4 alternate logo variations for maximum flexibility.

  • Custom Patterns or Illustrations: Unique brand elements to add personality and visual interest, perfectly fitting for your brand's unique story.

  • Full Brand Guidelines PDF: A comprehensive document detailing logo usage, typography, color codes, brand tone, and best practices to ensure consistency across all platforms.

  • In-depth Strategy Sessions: Dedicated time to deep-dive into market positioning, audience insights, and competitive analysis to inform every design decision.

Business cards on dark surface; one is orange with white text 'Curated by Caroline', others are white with contact info.

FULL-SCALE BRAND & MARKETING SUITE

This ultimate package is designed for businesses aiming for a complete market launch or a powerful reintroduction. It combines comprehensive brand identity and strategy with essential marketing assets to ensure an immediate and impactful presence.

FOCUS

Holistic brand development and integrated marketing launch readiness.

DELIVERABLES

  • Everything in Strategic Brand Elevation, plus:

  • Core Brand Messaging & Copywriting: Development of your brand story, mission/vision statements, key taglines, and foundational website copy (e.g., for 5 core pages).

  • Social Media Toolkit: Custom-designed social media templates (e.g., 5-10 adaptable templates for Instagram/Facebook posts & stories) and a branded social media icon set.

  • Basic Print Collateral Design: Essential print templates such as a business card design and letterhead template, ensuring consistency across all touchpoints.


FREQUENTLY ASKED QUESTIONS

DO YOU DESIGN LOGOS?

Logos are part of our Brand Packages, but we don’t offer them as standalone services. Branding is more than just a logo—it’s about crafting a cohesive identity that truly represents your business. If you're ready for the full package, let’s chat and find the best fit for you!

WHAT SERVICES DO YOU OUTSOURCE?

We have an incredible network of specialists I bring in when needed—think photography, videography, SEO campaigns, PR, media buying, and printing. If a project calls for it, I’ll connect with the best in the business to make sure every detail is top-tier.

HOW DO WE GET STARTED?

Head over to the Inquiries page on our website and reach out! From there, we’ll schedule a quick discovery call to learn about your business, your goals, and how we can help. If we’re a great fit, we’ll send over a custom proposal outlining the scope, timeline, and investment.

Man in cap reaching into a cardboard box, wearing a green T-shirt with "ROSE LINE Wine on the Corner of Line" printed on the back, near a metal ladder.

CASE STUDY SPOTLIGHT

ROSELINE WINE BAR

A sophisticated brand identity designed for an upscale wine bar in Charleston, SC. The result: a visual system that perfectly captures their refined yet approachable ethos.