BRAND IDENTITY SERVICES

Timeless Branding for Visionary Businesses

Your brand deserves more than a logo—it needs a cohesive identity that speaks to your audience.

Poster for Unsorted Studios on a car windshield, a brand by Studio Margo Garrigues

PROCESS

My process is collaborative, transparent, and completely tailored to your unique needs. I believe in building true partnerships, not just completing transactions. That means working closely with you every step of the way to ensure clarity, smooth execution, and results that go beyond what you imagined.

My approach is all about flexibility and scalability. I want your project to meet your current needs while staying adaptable as your business grows. Whether it’s addressing challenges or creating a solution designed to last, every decision is made with your goals in mind. My priority is to equip you with the tools and confidence to thrive long after the project wraps up.

  • We’ll start by discussing your business goals and project timeline. After our conversation, I’ll provide a custom project proposal outlining itemized deliverables, total investment costs, and a clear service agreement.

  • We’ll schedule an online strategy consultation to align with your core business values and map out a tailored online strategy. Together, we’ll identify your ideal client and make strategic decisions to attract them and build their long-term loyalty.

  • I will present one or two unique concepts tailored to everything discussed in the Strategy call. These custom directions will be a starting point for our discussion, allowing us to refine what you love and adjust anything as needed.

  • Once we go through revisions, the finalized pieces of your logo will be exported for you and your team to use.

    Additionally, I will create a Brand Guidelines book that outlines how to use your new brand consistently and effectively.

  • Once your brand is finalized, I offer additional services such as print design, packaging design, and social media design. These are available as à la carte options or monthly retainers, ensuring your brand is consistently applied while you focus on other aspects of your business.

SERVICES

Branding for Curated by Caroline, designed by Studio Margo Garrigues on top of an image of Caroline in a denim outfit leaning in a doorway

Basic Brand Identity

You need a strong brand identity, but you're working on a deadline or prefer a streamlined approach. If you need a logo or a refresh for your existing brand, this option could be the perfect fit.

DELIVERABLES

  • Discovery

  • Strategy

  • Primary logo

  • 1-2 supplemental logos

  • Minimal Color Palette

  • Typography suggestion

  • Brand Guidelines Sheet

Brand Identity Kit

You want your brand to be unmistakable—woven into every detail and instantly recognizable. If you're looking to create a lasting impression with a timeless brand that stands the test of time, this option is the perfect fit.

DELIVERABLES

  • Discovery

  • Strategy

  • Primary logo

  • Series of supplemental logos and brand marks

  • Illustrations or Patterns

  • Color Palette and usage amounts

  • Typography curation and hierarchy

  • Examples of brand application

  • Brand Guidelines Book

À La Carte Branded Items

After our collaboration, your brand will continue to evolve. Whatever the next steps may be, we can explore ways to bring your brand to life in a tangible, impactful way.

THIS COULD INCLUDE

  • Essential Marketing Package (Business Cards, Letterheads, Notecards, etc.)

  • Packaging

  • Flyers

  • Social Media Templates

  • Digital Ad Campaigns

  • Newsletters

  • Signage

  • Menus

  • Etc.

FREQUENTLY ASKED QUESTIONS

Do you design logos?

Logos are part of our Brand Packages, but we don’t offer them as standalone services. Branding is more than just a logo—it’s about crafting a cohesive identity that truly represents your business. If you're ready for the full package, let’s chat and find the best fit for you!

What services do you outsource?

I have an incredible network of specialists I bring in when needed—think photography, videography, SEO campaigns, PR, media buying, and printing. If a project calls for it, I’ll connect with the best in the business to make sure every detail is top-tier.

How do we get started?

Head over to the Inquiries page on our website and reach out! From there, we’ll schedule a quick discovery call to learn about your business, your goals, and how we can help. If we’re a great fit, we’ll send over a custom proposal outlining the scope, timeline, and investment.

CASE STUDY SPOTLIGHT

Roseline Wine Bar

A sophisticated brand identity designed for an upscale wine bar in Charleston, SC. The result: a visual system that perfectly captures their refined yet approachable ethos.