Omika

BRAND IDENTITY
PRINT DESIGN
SOCIAL MEDIA MARKETING
COLLATERAL
WEBSITE DESIGN

PHOTOGRAPHY BY KEEGAN CHECKS

STRATEGY

OMIKA needed a refined brand identity—one that elevated its artisanal craftsmanship while positioning it as a true luxury boutique. The challenge was to move beyond its Etsy-shop aesthetic and create a presence that reflected the elegance, quality, and heritage behind each piece. The solution was a sophisticated yet soulful brand system that honored the artistry of Indian block printing while appealing to the modern woman. Through elevated typography, a rich yet restrained color palette, and an immersive storytelling approach, we crafted a brand experience that invites customers into the World of OMIKA—where tradition meets contemporary luxury. The updated identity seamlessly extended into a refreshed website, ensuring a cohesive and aspirational shopping journey.

RESULTS

The final brand identity and e-commerce suite provided OMIKA with a refined, scalable foundation to elevate its presence. From social media marketing to email campaigns, packaging, and a refreshed website, every touchpoint now reflects the brand’s artisanal elegance. Inspired by the geometric entryways and windows of Jaipur, we introduced a new storytelling campaign—A Window Into The World Of OMIKA—inviting customers to immerse themselves in its rich heritage and modern sophistication. With this cohesive system in place, OMIKA now stands as a true luxury boutique, seamlessly blending tradition with contemporary allure.

Woman with green nailpoilsh poses with arms crossed, showing off large pearl ring
Stack of Omika Boxes for clothes

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