Omika

BRAND IDENTITY
PRINT DESIGN
SOCIAL MEDIA MARKETING
COLLATERAL
WEBSITE DESIGN

PHOTOGRAPHY BY KEEGAN CHECKS

STRATEGY

OMIKA needed a refined brand identity—one that elevated its artisanal craftsmanship while positioning it as a true luxury boutique. The challenge was to move beyond its Etsy-shop aesthetic and create a presence that reflected the elegance, quality, and heritage behind each piece. The solution was a sophisticated yet soulful brand system that honored the artistry of Indian block printing while appealing to the modern woman. Through elevated typography, a rich yet restrained color palette, and an immersive storytelling approach, we crafted a brand experience that invites customers into the World of OMIKA—where tradition meets contemporary luxury. The updated identity seamlessly extended into a refreshed website, ensuring a cohesive and aspirational shopping journey.

RESULTS

The final brand identity and e-commerce suite provided OMIKA with a refined, scalable foundation to elevate its presence. From social media marketing to email campaigns, packaging, and a refreshed website, every touchpoint now reflects the brand’s artisanal elegance. Inspired by the geometric entryways and windows of Jaipur, we introduced a new storytelling campaign—A Window Into The World Of OMIKA—inviting customers to immerse themselves in its rich heritage and modern sophistication. With this cohesive system in place, OMIKA now stands as a true luxury boutique, seamlessly blending tradition with contemporary allure.

Woman with green nailpoilsh poses with arms crossed, showing off large pearl ring
Inspirational text on a beige background with a small red decorative element and the Instagram handle @worldofomika. The text promotes Bohemian-inspired fashion pieces that enhance confidence.
Patterned background with the phrase 'WORLD OF OMIKA' repeatedly printed in black on a lavender background.
Woman in a bikini and sarong standing indoors with "Omika" and "Time for a Dip - Shop Swim" text.
Circular sign with the word 'OMIKA' in a stylized clover shape, attached to a dark wall.
Woman wearing a floral-patterned pink dress with long sleeves and sunglasses, posed against an elegant backdrop with "World of Omika" text pattern.
White Omika shopping bag with black handles on a light-colored surface, next to a beige pillow.
Clothing tag with "OMIKA" on fabric background.
Stack of Omika Boxes for clothes
Person holding a business card with a brown coat
Storefront of Omika with elegant window display, featuring a promotional message about their versatile, bohemian-inspired pieces. Light-colored, classic facade with a black wrought iron balcony above.
A smartphone displaying a social media post about fall dresses, placed on a beige trench coat.
Storefront of Omika boutique with white facade and large windows; poster of a person in pink dress visible. "Omika," "Hand-Crafted in the USA," and store hours text displayed.
Laptop displaying a jewelry website on a wooden table, with a modern art piece in the background.
Fashion website homepage featuring a large ring on a hand, diverse models in printed dresses, and sections highlighting quick shop options, designer recognition, maker stories, and shipping details.
Outdoor advertisement featuring a woman in a floral dress and straw hat with the text 'Omika: Storied Dresses that complement your own. Omika.com.' Visible trees and a bus in the background.
Person stacking brown boxes with "Effortless tailoring for effortless days ahead" text and "worldofomika.com" URL.

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