Marmalade
BRAND IDENTITY
BRAND STRATEGY
PRINT DESIGN
SOCIAL MEDIA MARKETING
PHOTOGRAPHY SUPPLIED BY THE MARMALADE TEAM
STRATEGY
Marmalade’s rebrand was rooted in elevating their playful spirit while positioning them as a high-end destination for fashion lovers of all ages. The goal was to capture the store’s kaleidoscopic personality—bold, bright, and joyfully unexpected—while signaling sophistication and style authority. Inspired by the brand’s namesake, I designed ribbon-like “peels” that twist and dance across layouts, creating motion and personality across digital and in-store touchpoints. A refined yet daring color palette invites customers into a world of imaginative combinations, while elegant typography grounds the identity in luxury. The result is a brand that doesn’t chase trends; it celebrates style as a form of play.
Other Projects
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![Black and white image of a person lying in a chair outdoors, with "UNSORTED" text overlayed.]()
Unsorted.
Rebrand for an independent label by Hunter Hardee inspired by technique and voracious curiosity.
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![An orange book titled 'Curated by Caroline' lies on a marble floor next to a lamp stand.]()
Curated by Caroline
A high-end, personable brand for personal styling and curation service by Caroline Bishop Cundith.
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![Person holding a smartphone showing a menu for the Ethos club, listing options like Club Culture, Ethos News, Team, Schedule, Classes, Memberships, Gallery, and Contact, with a "Become a Member" button at the bottom.]()
Ethos Athletic Club
A bold website to attract new members, host class signups, and digitally express the world of Ethos A.C.
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![Person wearing a shirt with the text 'Roseline' in a wine bar setting, surrounded by bottles and a set dining table.]()
Roseline
Brand identity and collateral for an intimate wine bar that boasts fine wines with a side of funky vibes.
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Vivian
Brand Identity, print, and digital design for a luxury class-A, 42-story high-rise in Charlotte, NC. Putting the V in VVIP.
